Benny Williams Student Enrichment Program
Digital Media Communications & Citizenship:
Ethical AI Usage, Positive Digital Footprint, & Responsible Online Presence
A practical course for public, private & charter high school students.
How Digital Tools Are Impacting Our Students
70%
of U.S. teens report using AI tools and chatbots for schoolwork.
Common Sense Media. August 2026
63%
say social media gives them a place to express themselves creatively.
Common Sense Media. August 2026
73%
says a teacher has never spoken to them about AI safety or privacy.
Pew Report. April 2025
Bridging the Gap Between Learning
Environments & Online Digital Presence.
The Challenge
Digital moments usually outlive the moment.
Students create, share, and interact online every day. Without practical guidance, they can overlook how AI use, social posts and digital interactions affect privacy, relationships, and reputation.
Enrichment Opportunity
Education for responsible digital communication.
Benny helps students connect everyday digital choices to their values and goals through guided activities, real-life scenarios, and discussion, with practical tips towards responsible digital media use.
What Students Will Learn
Benny's Student Enrichment Program re-present the original purpose and value of Digital Media Communications and empowers students to use it responsibly to cultivate positive interactions & opportunities.
01 Communicate with intention
Understand audience, tone, context, and the impact of messages, images, and video.
02 How to Use AI Ethically
Follow school expectations, acknowledge AI assistance, check accuracy, and protect personal information.
03 Using Social Platforms Responsibly
Practice consent, respectful interaction, thoughtful sharing, and information verification.
04 Build a Positive Digital Footprint
Understand screenshots, sharing, and reputation; build intentional online habits.
05 Personal Branding, Identity, & Authenticity
Express values, strengths, and interests authentically without oversharing.
Better Digital Choices.
Positive Digital Footprints.
Students will build a Digital Presence Plan: a personal instructional guide, responsible-use checklist, sample of positive contributions, and three habits to practice.
Led by an Educator & Marketing Executive
Benny Williams is a former high school Marketing & Media Educator in Henry County Schools and Clayton County Schools in Georgia, with experience leading digital communications for multimillion-dollar businesses.
Benny Williams
Over 15 Years Combined in Education and Marketing & Communications
Benny Williams brings experience from both the classroom and the executive table to help students connect their creativity with practical communications skills.
As a former high school Marketing & Media Educator in Henry and Clayton County, Georgia, Benny understands the importance of making lessons relevant. His approach gives students an opportunity to work with ideas they care about, explore their strengths, and understand the purpose behind the work they create.
Beyond education, Benny has led marketing & communications for multimillion-dollar businesses, developed brand messaging and growth strategies, and trained more than 500 professionals. His experience spans creative development, campaign planning, marketing analytics, and team leadership bringing a practical business perspective to every lesson.
Through this course, students learn to think beyond content, a social post, or a catchy slogan. They learn to ask meaningful questions: Why does digital media matter? How do we ethically leverage its value? Who are we serving with our platform? And how will we know whether our efforts are working?
Benny’s goal is to help students leave with greater confidence in their online presence, clarity about how to communicate on social platforms & a complete positive digital footprint plan.
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