Benny Williams Student Enrichment Program
Digital Media Communications & Marketing:
Marketing Principles, Research, Data Interpretation and Transferrable Skills
A practical course for public, private & charter high school students.
How Digital Tools Are Impacting Our Students
71%
teens said they would likely consider starting a business as an adult.
NACE, Job Outlook. 2025
96%
of employers rated communications extremely important for new graduates.
NACE, Job Outlook. 2025
25%
of students identified digital media among their intended career field.
Junior Achievement. 2024 Survey
Bridging the Gap Between Learning
Environments & Online Digital Presence.
The Challenge
Digital moments usually outlive the moment.
Students create, share, and interact online every day. Without practical guidance, they can overlook how AI use, social posts and digital interactions affect privacy, relationships, and reputation.
Enrichment Opportunity
Education for responsible digital communication.
Benny helps students connect everyday digital choices to their values and goals through guided activities, real-life scenarios, and discussion, with practical tips towards responsible digital media use.
What Students Will Learn
Benny's Student Enrichment Program re-present the original purpose and value of Digital Media Communications and empowers students to use it responsibly to cultivate positive interactions & opportunities.
01 Build a Brand with Purpose
Define the mission, audience, and message behind an idea.
02 Choose How to Reach People
Explore search, content, email, advertising, and partnerships.
03 Create Content that Connects
Practice storytelling, website copy, email writing, and social content, with an introduction to Benny’s Speak-First Framework.
04 Learn What the Numbers Mean
Connect marketing goals to engagement, conversions, costs, and results.
05 Plan a Campaign from Start to Finish
Bring messaging, channels, budgeting, and measurement together.
One Idea. A Complete Plan.
• Company name, mission, and purpose
• Brand guide and target audience
• Campaign concept and channel strategy
• Sample messaging and elevator pitch
• Estimated launch budget and success metrics
Led by an Educator & Marketing Executive
Benny Williams is a former high school Marketing & Media Educator in Henry County Schools and Clayton County Schools in Georgia, with experience leading digital communications for multimillion-dollar businesses.
Benny Williams
Over 15 Years Combined in Education and Marketing & Communications
Benny Williams brings experience from both the classroom and the executive table to help students connect their creativity with practical communications skills.
As a former high school Marketing & Media Educator in Henry and Clayton County, Georgia, Benny understands the importance of making lessons relevant. His approach gives students an opportunity to work with ideas they care about, explore their strengths, and understand the purpose behind the work they create.
Beyond education, Benny has led marketing & communications for multimillion-dollar businesses, developed brand messaging and growth strategies, and trained more than 500 professionals. His experience spans creative development, campaign planning, marketing analytics, and team leadership bringing a practical business perspective to every lesson.
Through this course, students learn to think beyond content, a social post, or a catchy slogan. They learn to ask meaningful questions: Why does digital media matter? How do we ethically leverage its value? Who are we serving with our platform? And how will we know whether our efforts are working?
Benny’s goal is to help students leave with greater confidence in their online presence, clarity about how to communicate on social platforms & a complete positive digital footprint plan.
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